
In fact, 499 of them are
represented by director-level and above employees.
If the number of requests to join
LinkedIn, the business networking network, that clog your email
inbox is any indication, then you know it is becoming a legitimate
business tool, and one that most professionals need to effectively
leverage to boost their professional prospects. LinkedIn, in fact is
a web workers best professional friend.
And although its just one of
many such networks, LinkedIn, is in short a network for business
opportunities. On LinkedIn, people dont chat about music
or what they did on Saturday night, but instead focus on
opportunities and how the network can help you. And thats a
winning formula. Here are just some of the most common and
productive uses of LinkedIn. :
1) Grow your business.
Perhaps youre not connecting with the right people. LinkedIn
can increase your chances of hitting that big deal that puts your
business exactly where you want to be. Again, this can take some
time, but it doesnt hurt to give it a try.
2) Improve your Google results.
When someone Googles you, do you really want the first thing they
see to be your posts on the fly fishing forum? As your LinkedIn
profile will have a fairly high Google PageRank, it should rank
fairly high in your search results. And you can fill it with stuff
you want people to see.
3) Check references for
potential hires. Well, youre not likely to find out about
an applicants sordid past mistakes by calling the references
on their application. Do a search for others who worked at the same
company at the same time, and get a better background check in
minutes.
4) Get advice. Use LinkedIns
Answers feature to ask a question and get some great answers. As
always, youll have to sort through the self-promotional fluff,
but there are some true experts on LinkedIn, and its worth a
shot to ask your question.
5) Do research. Need to
find out about business trends for an article, need to find an
expert or need to contact people for further information? LinkedIn
is a decent place to start, especially if youre running dry on
Google. Start with the advanced search feature.
6) Jazz up your profile.
Dont just go with a plain Jane, boring profile be sure
to put the right information on it to give it the most impact.
7) Get connections. When
you start out with LinkedIn, you probably have between 0 and 1
connections. Thats not very productive. Get others you know in
your network by allowing LinkedIn to access your Gmail contacts.
8) Do your home work. Wouldn't
it be nice to know the background of the person youll be
talking to. Check out their LinkedIn profile to find out more about
their work experience, interests, education and more. This will give
you an edge.
9) Get to know a company. If
you want to know about a company, you could Google them or go to
their website. But using LinkedIn, you can find out much more about
it. For example, do an advanced search on the company and uncheck current
companies only to see what kind of talent has left the
company, and how fast. And connect with them to see what they have
to say about their former employer.
10) Batch process messages.
LinkedIn, like any other social network, can become just another
stream of information and messages that you need to wade through.
Thats not productive, and you have enough of these streams to
deal with already. Simplify that by setting it to only give you
weekly messages all in one batch, or to only notify you of new
messages whenever you decide to log in.
11) Increase your credibility!.
If youre trying to market yourself as an expert, for example,
or develop credibility in your field, it looks good to have a strong
presence in a network such as LinkedIn, with lots of connections. If
you answer questions with the knowledge of an expert in the Answers
section, even better.
12) Brand yourself. What do
people think of when they hear your name? A strong presence on
LinkedIn only reinforces the branding youre doing elsewhere.
And while youre at it, be sure to link to your website from
your profile.
13) Find people. Looking
for potential candidates or old business associates that you want to
re-establish a relationship with but cant find their card? Do
a LinkedIn search.
14) Help others. The best
way to network is to help others succeed. Theyll never forget
you, and you will be paid back tenfold some day. Use LinkedIn to
help others promote them, link to them, connect with them,
recommend them, answer their questions.